Brainstorm

Art

London

2016
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Netil House is a community made up of 300 creative individuals. Brainstorm represents this creative community and its design thought by encapsulating the notion of ‘thinking’ and the power of collective consciousness with in a physical installation. “Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1963 book Applied Imagination. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion” Michael Diehl; Wolfgang Stroebe (1991).

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