Beija London, an online lingerie and swimwear brand has made the move into bricks and mortar and asked us to design their brand new flagship store within Coal Drops Yard, Kings Cross. The inspiration for the design of the store, located in one of the ground floor Grade II listed arches, was based around the act of curation. Architectural pieces and installation like structures and planting which referenced Palm Springs, with artistry at the heart of our conversations. There is a juxtaposition of materials and finishes such as exposed brickwork and ventilation pipes with sleek brass fixtures, Perspex, polished stone and neon lighting. Complimenting the soft colour palette central to Beija London’s brand identity, as well as showcasing the original cobblestone floor preserved from the 1800’s.
Taking reference from Beija’s unique 3 step inclusive sizing system, we designed bespoke brass display rails for the space. The unit's number one challenge was the backlit glass floor which protects the historic cobbles. Followed by the restrictions on drilling into the original, preserved bricks and mortar. To work around this we played with balance and form, designing a counterbalanced brass hanging rail supported by one of the original main structural steel beams running through the centre of the store and only delicate brass ball feet lightly touching the glass floor. The structure provides a rail for product display and also supports two changing rooms with bespoke brass mirrors and luxe linen curtains in mauve tones.
Because of the vaulted arch ceiling, lighting was an important consideration. Light tracks through the front arch during the day and at night, the space takes on an ambient neon glow. The space was built together piece by piece with clarity, simplicity and distillation of function at the centre of our approach. We set out to celebrate the craft and care that has gone in to the Beija range and hope their new analogue home allows their ideas to flex, and above all have room to grow.