Otherworld

Virtual Reality Arcade

Haggerston, London

2019
+ Plus

Otherworld is a project that not only bridged the gap between Red Deer’s commercial work and art-based installation pieces but also combined elements from both project types. Working closely with Otherworld, we developed the concept around altering a guest’s experience of reality upon entering the space as a preamble to entering the visual world. Taking cues from Dan Flavin and James Turrell, it followed that in order to approach the design of a space dedicated to the virtual world we must disrupt the visitors' experience of the physical world. We chose light to be our main focus as it uses allowed us to explore this breakdown in perception. A bespoke system of almost 7000 individually addressable LEDs was installed, and controlled and mapped centrally via Madrix software. Neon was replaced with an LED equivalent to ensure colour control. The subtle use of light on the arched ceiling or the overt use of lighting at the bar highlights the thoughtfulness that went into the placing of each light. The design of the physical space was intentionally paired back and made as minimal as possible to ensure that light created the main element of the interior. By using fading colours to breakdown corners, angles and forms and direct lighting to accentuate them, the experience of the space is elusive, malleable and fluid, just like the virtual world in which the user is about to experience.

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